Over the past few years, the fashion industry has become more aware of the public's wants: they want to see "real" models on websites and magazines. In other words, the public is no longer interested in seeing an airbrushed feminine form that requires the average woman to strive for an unattainable standard of beauty. Instead, most women want to see models of all sizes, from petite to plus, in their natural skin--freckles, hair, birthmarks, and all. Although the industry has started including models in a variety of sizes, many final pictures still get airbrushed. A brand combating this is Aerie, of American Eagle, lounge wear and lingerie brand. Aerie has made a point to not airbrush their final model pictures but to leave them as the pictures were taken--even if that means something like stretchmarks are visible. Conventionally, stretchmarks are seen as flaws to be covered up with clothes or airbrushing. Aerie has chosen not to do that because the fashion industry is finally starting to figure out something very important: nearly every single person on this planet is "flawed." By showing the world real models who haven't been edited with technology, women around the world can look up to them without feeling the need to change something about themselves, without feeling imperfect. We applaud Aerie for taking this step in the fashion industry. Check out the pictures below from the Aerie Real campaign, or visit their site here.
All photos via Aerie.com